Normal was never the blueprint.

Long before there was a company, there was a vision.

NotNRML Founder and CEO Reid Daroff first uncovered his passion for entertainment as a DJ at thirteen.

The more he performed, the more he realized his true calling wasn't behind the booth - it was discovering and developing talent. He saw a way to build something without following the traditional blueprint.

NotNRML pioneers a visionary approach in elevating untapped potential into global icons across music, sports, and entertainment. The full-service entertainment company embraces the unconventional and empowers talent to break boundaries and leave a lasting impact.

We don't chase what has already been done. We build what's next.